The content of the business signage should be kept short and crisp. Too many clashing colours and visual elements should be added as this increases visual clutter and confusing the audience. If there is a lot of copy (printed text) on the signage then attention must be paid to the size of the lettering, visibility and the appropriateness. As a rule using minimum number of words is recommended along with the judicious use of visual elements like pictures, logo, and product/service images etc.
Build a partnership
A signage manufacturer is ideally not somebody from whom you make sporadic purchases. A lot rides upon the quality of signage you use in your business including your brand equity and customer visibility so you should choose your signage manufacturer carefully. Ideally you should focus on building a strategic partnership with the signage manufacturer and communicate your business ideology, nature of offerings and long term business goals to the manufacturer. Its only when the signage maker understands your business priorities can he fulfill your demands well.
Be prepared to change the composition, form and content of your business signage according to market fluctuations and customer preferences. Signage is not something you can order in bulk and keep using for ten years. Signages is dynamic and it changes with the fluctuations in the competitive environment and the business.
Informative signage can be engraved, painted, navigation oriented or modular in nature. The purpose of such signage is to facilitate the inspection and the purchase of your products or services by the customers.